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Apr
15

The OLIVERS Brief: Think outside the boxer by OLIVERS — Kickstarter

The OLIVERS Brief: Think outside the boxer by OLIVERS — Kickstarter.

Olivers is an American clothing company that got its start a couple of years ago through Kickstarter (a crowdsourcing company) to make some of the finest U.S. made athletic shorts. Now they are expanding by making mens’ briefs. They already have met their goal to make these type of briefs, but you still have 14 days to put in your order. To pledge, click the link at the top and it will take you to the official Olivers Kickstarter page.

About this project

The cotton boxer brief is a relic, badly in need of an update. There’s good news, however – we spent the past year building the perfect replacement.

For starters, we’ve kicked cotton to the curb.

While it’s known in the apparel industry that cotton is a terrible performance fabric, it remains the default for the boxer brief. Here’s why that’s a big problem.

We searched until we found the best performance fabrics on the planet. We then spent months developing, designing, and iterating on our prototypes — no small task, but it paid off.

The process led us to Switzerland, and a special company, Schoeller. Driven by innovation and functionality, Schoeller has built a reputation among experts as the premier technical mill in the world.

With a shared commonality of intent, we were ecstatic to begin working with them.

This fabric was first developed for the military. It has a soft, plush hand feel for maximum comfort.

David founded OLIVERS in 2013. The team has grown to include Dylan, Skye, Gabe, Steve, Justin, and Michael. Together, we’ve worked for and with some of the leading technical apparel brands in the market, including: Rapha, Arc’Teryx, Specialized Bicycles, and Mission Workshop.

We’re lucky to count two of the country’s premier manufacturers as partners. Located in San Francisco, they bring more than 40 years experience working with pre-eminent brands like Nike and Under Armour. Keeping this part of the process close helps us to iterate and arrive at the best solutions – all while keeping a careful eye on quality.

Together, we’re committed to bringing you the finest men’s athletic apparel available.

There’s two main benefits to launching this campaign on Kickstarter.

1. First off, we want to make sure you’re excited about this product! This allows us the opportunity to find that out before production.

2. The top fabric mills and component suppliers have high MOQ’s (minimum order quantities) and long lead times. Any working capital to fund those orders is extremely beneficial for a startup like ours.

Rumpl Blanket – Throw Size

We’re very excited to be working with another San Francisco brand, our friends at Rumpl. They make the world’s best performance blanket out of 20D Ripstop Nylon – it’s a premium and versatile blanket that can be used anywhere you go (or when you don’t go anywhere).

Steele Canvas for OLIVERS Weekender

We’re also thrilled to have joined forces with legendary New England brand Steele Canvas. Founded in 1921, they cut their teeth manufacturing specialty canvas products for the coal and textile trades. This special edition weekender (only available here) is constructed of heavy duty duck canvas and finished with leather reinforcements.

         

           

At OLIVERS, we believe that men should never have to compromise between performance and style. We got our start with you, the Kickstarter community, through the launch of the All Over Short in Fall 2013.

Today, we’re moving forward focused on the same set of values with which we started – putting design at the forefront of every decision, using only the highest quality components, continually focused on perfecting fit, and promoting thoughtfulness in both fitness and nutrition.

With your support, we’re looking forward to bringing another innovative, best-in-class product to the market.

Risks and challenges

The team has done its best to mitigate the risks and challenges for this project.

We’ve been developing and testing different versions of the brief for the past year. We have multiple working prototypes and can proudly state that the product is fantastic.

The manufacturer for this product has over 20 years experience producing technical apparel. Our suppliers and vendors are best in class and we trust them to deliver on the schedule as promised.

That said, there are inherent risks of delay in the process. We will communicate with both our backers and our manufacturer throughout the campaign to ensure the fulfillment timeline stays true.

Rewards

  • Select this reward
    Pledge $1 or more

    1 backer

    Thanks – we’ll be sending good karma your way. You’ll also be kept up to date on the latest at OLIVERS.

    Estimated delivery: Dec 2017
  • Pledge $27 or more

    100 backers All gone!

    EARLY BIRD SPECIAL – 1 pair of the OLIVERS Brief in color of your choice (29% off retail).

    Estimated delivery: Nov 2015
    Ships anywhere in the world
  • Select this reward
    Pledge $30 or more

    53 backers

    1 pair of the OLIVERS Brief in color of your choice (21% off retail)

    Estimated delivery: Nov 2015
    Ships anywhere in the world
  • Pledge $52 or more

    75 backers All gone!

    EARLY BIRD SPECIAL- 2 pairs of the OLIVERS Brief in color of your choice (32% off retail).

    Estimated delivery: Nov 2015
    Ships anywhere in the world
  • Select this reward
    Pledge $58 or more

    74 backers

    2 pairs of the OLIVERS Brief in color of your choice (24% off retail)

    Estimated delivery: Nov 2015
    Ships anywhere in the world
  • Pledge $76 or more

    50 backers All gone!

    EARLY BIRD SPECIAL- 3 pairs of the OLIVERS Brief in color of your choice (33% off retail)

    Estimated delivery: Nov 2015
    Ships anywhere in the world
  • Select this reward
    Pledge $84 or more

    34 backers

    3 pairs of the OLIVERS Brief in color of your choice (26% off retail).

    Estimated delivery: Nov 2015
    Ships anywhere in the world
  • Select this reward
    Pledge $152 or more

    53 backers

    6 pairs of the OLIVERS Brief in color of your choice (33% off retail)

    Estimated delivery: Nov 2015
    Ships anywhere in the world
  • Select this reward
    Pledge $329 or more

    29 backers

    The Adventure Pack. A custom Steele Canvas for OLIVERS Weekender, a Rumpl performance blanket, and 6 pairs of the OLIVERS Brief in color of your choice (33% off retail)

    Estimated delivery: Nov 2015
    Ships anywhere in the world
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