Favorite U.S. Store #9 – New Balance Outlet

Believe It! There are tennis shoes made in the USA (by New Balance). I have, therefore, named New Balance  as one of my favorite stores because they produce one thing that no other shoe company does in the United States..and that is produce athletic shoes that are manufactured in the United States. Although their U.S. total production is 25% of their total, they still fulfill a giant niche. I had known they produced many great running shoes, and I had previously seen some of their walking and training shoes being made in the US. But not until now did I find out that they made tennis shoes. The model # MC656WN.

New Balance Tennis Shoes
Made in the USA

The New Balance Story

New Balance was created in 1906 by an Englishman, William Riley in Boston, Massachusetts. It was originally called New Balance Arch Support Company. Riley was inspired by a chicken foot, its three toed foot helped the chicken keep perfect balance. From this, he developed the flexible arch support. His purpose was to relieve laborer’s foot pain and help them stay on their feet.

The First Towards Innovation

New Balance developed the first running shoe in 1938. In 1941, NB customized baseball shoes for the Boston Braves. NB was the first shoe company to offer shoes in different widths in 1960.

Major Change

In 1972, entrepreneur, Jim Davis, bought the company, just before the start of the Boston Marathon. At that time, New Balance was a very small company. It employed 6 people and made only 30 pair of shoes per day. Davis greatly enhanced New Balance through design improvements in the shoes, improving production and advertising. NB shoes have always been considered top of the line in performance, stability, comfort and prevention of injuries. Soon, New Balance became one of the leading running shoe manufacturers in the world.

Other Innovations

1995, New Balance introduces the first cross training shoe. Two years later, NB develops the first walking shoe. During the 1990’s there was a great outsourcing of shoe manufacturers, however, New Balance, continued to manufacture in the United States. NB continues to produce footwear for all 5 branches of the Armed Services. Customization: If you would like to customize your shoes through New Balance, you can choose your colors, mix and match as well as embroideries.


New Balance is still headquartered in Boston, (actually, Brighton) Massachusetts. It employs 5,000 U.S. workers. It operates five factories: Boston, MA; Lawrence, MA; Norridgewock, Maine; Norway, Maine; and Skowhegan, Maine. Plus, it has a factory in Flimby, England which manufactures about 30% of its shoes to the European market. New Balance does have factories in China, Vietnam and Taiwan as well.

New Balance, also, makes apparel (socks, running shirts, running shorts), probably <2% is made in the US. NB also owns: Aravon, Brine, Cobb Hill, Dunham, PF Flyers, and Warrior Shoes. I do not believe any of these brands are made in the USA, however.

Hats off to Rob Demartini, CEO, and New Balance for continuing to make athletic shoes in the United States. Look for the American flag displayed on the shoe box. Unlike certain clothing chains, “Made in USA” New Balance shoes can be found at the outlets.


If you believe in the Made in the USA movement, as you visit the store, ask if the article was made in the US, and request that they add more US made items. Better yet, write to their corporate office. With enough response, corporate will tell their buyers to look for more US made items at the trade shows, which means more selection for the consumers, and more jobs for Americans to make these items. You don’t need an Economics specialist to tell you this – that this movement will strengthen our three decades of outsourcing and seriously injured economy.

(I have a problem with Economists in general – first, they are not scientists; Second, they do not deal with logic. Third, they love certain mathematical formulas which don’t mean anything. Fourth, they only like to talk within themselves and many times corrupt data when it doesn’t meet their theory – they can do this, because they are not scientists and do not follow a scientific code of ethics. In sum, economists are practicing a type of religion and they want to convert you – so far they have done a pretty good job. How many economists think that bringing back jobs to the US will help the economy of the US? Sadly, not that many. It’s because they love outsourcing, they love that China is doing so well, they love that the Chinese government is greatly helping out the private and public sector, but at the same time do not want the same thing (government help) for the United States. Is it a conspiracy? Or is it they think the “World is flat”. I think it is the latter. “Outsourcing floats all boats” is their “World is flat”.)


5 Responses to “Favorite U.S. Store #9 – New Balance Outlet”

  1. July 13, 2012 at 6:21 pm

    I have a pair of New Balance sneakers. I bought them specifically because the were made in the US. They have been a great pair of shoes and I plan to buy another pair next time.

  2. 2 Big Mike
    July 13, 2012 at 9:52 pm

    Why would economists love outsourcing? Would it help the economy if you only bought shoes in your neighborhood? How local can you get before it’s no longer an economy? What if shoes could only be made with materials harvested, mined, and milled in your neighborhood? Economies work by cooperation and exchange. I agree that it’s good practice to buy locally produced items, but some things just aren’t available here. Is that what you mean by economists love outsourcing? California outsources automobile manufacturing to Michigan and Tennessee. Is that bad for the California economy?

  3. July 14, 2012 at 1:09 am

    Great job, Amy. New balance definitely fills a niche. I, myself, own 6 pair of US made New Balance shoes: one pair of black walking shoes, one pair of white tennis shoes, one pair of white cross-trainers, and three pair of running shoes.

    Dear Mike,
    Why are you posting the John Stossel argument on this post? Let me explain it, whether it is made in California, Michigan, or Tennessee, it is all the same country. We don’t sacrifice one state over the other. We all contribute to the same place. What we contribute is money for Medicare, for Social Security, for income tax to support our infrastructure, our military, our courts, our government employees, state and city employees as well such as teachers, police, and firemen. All this “government” helps individual citizens feel safer and more secure. Since the citizens don’t have to worry about so many things (sometimes this is a bad thing, because people feel entitled, and feel that they can never lose these privileges), they are able to continue their pursuit of happiness.

    The point about Economists: they are poor prognosticators, like palm readers, but they believe in their own words. Economic theory is a hoax. First, to get into Economics, you already have to believe in it. All their teaching are basically reinforcing what has previously taught to them, even if none of it can be validated. It is a weird religion, it is the worship of money, and the worship of Adam Smith, in the US, anyway. It is not science. Economists love outsourcing because of their misplaced trust that money is magically created and can be divided up forever. But they are entirely wrong. Money is finite. We do not even have enough money to cover the amount that banks, property management and the Stock Market say they have. And, Economists also believe that future earnings are unlimited even without planning. Again, they are very wrong. The Economists believe strongly that America can float (lift up with their money) all boats (all countries). Even when the US was a robust economic powerhouse, like the 1960’s, this was not true. What is more true is that the United States is a single, hard working middle class family trying to support the entire city/county/state/nation all by itself. Economists also have unyielding faith that China will become so rich that they can also float all boats. Wrong, wrong, wrong. China is going to have an economic collapse in a couple years, the signs are there, but the Economists are trying to ignore them. When China goes down, the rest of the world will go down as well. Why anybody listens to economists is beyond me, I guess they are the modern day fortune teller scam artists, and any forecasting is better than none, but is it? No. It would be better if there were all packed up in a spaceship and sent them off to infinity, and let us find out for ourselves what works and what doesn’t.

  4. 4 Bob
    July 20, 2015 at 3:01 am

    It is getting harder and harder to find New Balance shoes made in USA. More and more are coming from overseas.

    • July 21, 2015 at 3:02 pm

      Dear Bob, I see the same thing you see in that whichever store I go into I see more imported New Balance shoes that I do “Made in USA” New Balance shoes. The New Balance website does not seem to say that there is an increasing number of imported New Balance shoes though. Maybe it is time that I write the company. Thanks. Jack A

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