11
Apr
12

Newslink: New Balance celebrates its homemade footprint – San Jose Mercury News

New Balance celebrates its homemade footprint – San Jose Mercury News. This article appeared in the San Jose Mercury News on April 6, 2012. Written by Jane L. Levere of the New York Times. This article is about New Balance, the only remaining U.S. maker of running shoes, celebrating their upcoming 30th anniversary of its 990 running shoe which has established a cult following. According to New Balance, the 990 is favored by Steve Jobs, Ben Affleck, Jennifer Garner and Hilary Duff, among others.

New Balance has retail sales in 2011 of $400 million which accounts for 6.4% of the total of running shoe sales. New Balance is planning a marketing campaign of their 990 model as well as the fact that they are made in the USA. (Not all New Balance shoes are made in the US – so check the label, or the shoe box which proudly displays “Made in the USA”.)

 

Advertisements

0 Responses to “Newslink: New Balance celebrates its homemade footprint – San Jose Mercury News”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


April 2012
M T W T F S S
« Mar   May »
 1
2345678
9101112131415
16171819202122
23242526272829
30  

Categories


%d bloggers like this: