Boston Review — Dara O’Rourke: Citizen Consumer. Fantastic article on “ethical consumption”. Some highlights within the article: In a survey, 76% of consumers say they sometimes consider their purchase based on “ethically” produced goods – having to do with issues of the environment and social well-being. In addition, 67% of US or European people claim to have boycotted a food, drink or personal care company’s goods on ethical grounds.
“Even in low-tech industries such as apparel, the supply chains linking the cotton fields of Uzbekistan to weavers in Southeast Asia to cut-and-sew operations in China have been more effectively influenced by consumer focused campaigns than by national governments and international organizations. Consumers have directly targeted global brands, including Nike, Gap, and Levi’s.” My take – the government follows what the consumers want, not usually vice versa.
The article further states that consumer spending is potentially a very useful threat, weapon or game changer. As you may already know, consumer spending is the major mover of our economy (our Gross Domestic Product) – it represents the major chunk – 70%. Harnassing that power into a solitary message can be very powerful. It is basically “Voting With Your Money”.
I had come upon this article on my friend’s facebook post. Thanks, Haley.